Permission to be Bored: a summer campaign by Nord Anglia Education

Two children playing with shadow puppets behind a curtain

Give boredom a chance

“I’m bored.”
Sounds familiar? This summer, give boredom a little space. Because it’s often the moment right before something wonderful happens.

Permission to be Bored badge

Why a bit of boredom is good for kids

It sparks

Imagination

Left with nothing to do, kids invent games, build forts, and dream up whole worlds of their own.

It builds

Independence

Instead of waiting to be entertained, they learn to find the answer for themselves.

It grows

Creativity & confidence

The everyday gets turned upside down, and ordinary afternoons become unforgettable.

Turn boredom into magic

But you can do so much more…

Still need more inspiration?

In case of emergency…

Go ahead, press the button, and turn boredom into the best part of the day.

The boredom hall of fame

Pick the theme of the week and stand a chance to be featured here!

Take a closer look at the value of boredom

From the value of play to the skills future generations need, explore more of our thinking.

Discover more